Build Your Business, Live Your Dream
Ready to Transform Your Business?
Turn your passion into a profitable business with the clarity, confidence, and systems to attract customers, manage cash flow, and scale effortlessly.
Where’s Your Business Really At?
Find out in 5 minutes with our Business Growth Scorecard—a free tool that pinpoints your strengths, highlights your gaps, and shows you what to focus on next.
HI, I'M MADELEINE
Step into your next chapter of success
With my extensive experience in accounting, advisory, and helping businesses grow, I'm dedicated to providing the guidance and support you need to take your business to the next level.
I was born in Northampton, England, raised in the USA, and settled in beautiful New Zealand in 2002, where I’ve built a life I love with my three children. As a family, we’re always up for an adventure—whether that’s exploring Aotearoa’s incredible landscapes or travelling abroad to soak up new cultures and ideas.
I’m the Practice Manager of an accounting firm in Cambridge, where I’ve developed a deep understanding of what makes small businesses tick. But my true passion lies in small business advisory—supporting passionate business owners to get clear on their numbers, build strong systems, and grow with confidence.
When I’m not working, you’ll find me enjoying good food and great company, planning the next travel adventure, or soaking up inspiration from the world around me.
How It All Began
I saw a gap where new and growing business owners were missing out on the guidance they needed—simply because expert advice felt out of reach. So I created a practical, affordable solution to help bridge that gap and give more people access to the tools, knowledge, and confidence to run their business well.
With years of experience in the accounting industry, working with small and medium-sized businesses, I saw firsthand the challenges small business owners face when they don't have the right foundation in place. This cost-effective program is designed for small business owners - whether you're just starting out or have already been trading but want to strengthen your foundations for growth - ensuring you have everything you need to hit the ground running and build a successful business.
TESTIMONIALS
Our Clients Are
Raving About Us
"I didn't know, what I didn't know"
As a new business owner, I didn't even know what I didn't know. SmartStart Advisory broke everything down in a way that made sense and helped me grow with confidence.
Shane R
Consultant
"Now I understand"
SmartStart helped me understand how to actually run my business, not just work in it. From pricing to marketing, I've learned how to make smarter decisions-and my revenue has grown more in the last 6 months than in the past.
Helen M
Retailer
"I feel in control"
Thank you for making the tricky stuff feel easy and always keeping things calm, clear, and beautifully in order. You're a gem—working with you has brought so much clarity and confidence to my business!
Karen S
Natural Healer
HOW WE CAN WORK TOGETHER
What's Your Next Step?
One
The Growth Pathway
Perfect if you're a self-starter who likes to learn on your own schedule.
In this self-paced growth program, you'll learn how to gain clarity, manage cash flow, and build simple systems that help your business run more smoothly. Each week includes a focused workbook designed to guide your thinking, actions, and progress. Everything is practical, easy to follow, and immediately useful — so you can start making confident decisions right away.
Two
Quarterly Growth Reviews
Ideal for staying on track and keeping your strategy sharp.
Every 90 days, we meet for a focused review session. We look at what’s working, what needs adjusting, and what’s next. You'll walk away with a clear action plan, renewed focus, and the confidence to lead your business into the next quarter with intention. A mid-way check-in call ensures you're staying on track and remain accountable to your goals.
Three
Growth In Action
For business owners who want consistent support, clarity, and momentum.
This monthly coaching phase is where everything comes together. You’ll get personal guidance to help you stay focused, navigate challenges, and keep moving forward. Whether it’s working through a decision, refining a system, or unpacking a new opportunity — these sessions ensure your growth stays intentional and aligned with your goals.
All of my programs and services have a 7-day money-back guarantee, so what are you waiting for? Book a call and let's get started today!
THINGS PEOPLE ASK ABOUT WORKING WITH ME
Frequently Asked Questions
To make sure we're the right fit and that you have full trust in my approach, I recommend starting with the self-paced Growth Program series before moving on to coaching sessions. This series includes three programs, each with six masterclasses covering clarity, cash flow, and systems—designed to provide you with a solid foundation and a clear understanding of how I work.
By starting with the self-paced course, you’ll have the opportunity to explore the program at your own pace, and I’ll have the chance to demonstrate the value I can bring to your business. Once you’re comfortable and confident, we can move forward to quarterly coaching or monthly coaching, depending on what fits your needs at that time.
That’s totally okay. The Growth Pathway is broken into bite-sized sessions you can work through when it suits you—no pressure, no deadlines. And if you decide to move into quarterly or monthly coaching later, we’ll work around your schedule.
Yes! One of my main goals is to help you feel more in control of the key aspects of your business—like pricing, cash flow, and budgeting. I understand how overwhelming these areas can feel, so I provide simple, practical tools and ongoing support to make the financial side of things much easier to manage.
No problem at all. You can book a free discovery call and we’ll talk it through together—no pressure, just a friendly chat to figure out what’s best for where you are right now. Or, if you prefer, feel free to reach out anytime at hello@smartstartadvisory.com and we’ll be happy to help.
Core Values
We simplify complexity so business owners can move forward with confidence.
We equip clients with tools, knowledge, and mindset to thrive.
We lead with honesty and always act in our clients’ best interest.
We value momentum, taking steps forward—imperfectly but intentionally.
SMALL BUSINESS EXPERT
Madeleine Miller
With a Business Degree majoring in Accounting and Management, and over 10 years of experience in the accounting industry, I've had the privilege of working closely with small business owners. My extensive skills and knowledge equip me to help you streamline operations, improve financial strategies, and ultimately grow your business.
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